scorecardresearch.com Reviews

ScorecardResearch is a service provided by Full Circle Studies, Inc., a subsidiary of comScore, Inc. It is a market research company that provides insights and data on internet trends and user behavior. The company uses tracking technologies to collect data on internet users' activities, such as websites visited, time spent on sites, and ads viewed. This data is then used for market research and analysis, helping businesses and website owners understand and improve their online offerings.

ScorecardResearch is widely used in the digital advertising and market research industry. It is known for its participation in the Digital Advertising Alliance (DAA) and compliance with industry standards for data collection and privacy. The company emphasizes the use of anonymous and aggregated data to protect user privacy while providing valuable insights to its clients.

As with any service that involves data collection and tracking, it's important for users to be aware of how their information is being used and to have the option to opt out if they choose. ScorecardResearch provides information on its website about its data collection practices and offers an opt-out mechanism for users who prefer not to participate in its research.

Overall, ScorecardResearch is a legitimate and well-established company in the field of internet research and market analysis. Its services are widely used and it has a reputation for adhering to industry standards and best practices for data privacy and security."

the reasons behind this review :
Legitimate market research company, Part of comScore, Inc., Provides insights and data on internet trends and user behavior, Uses tracking technologies for data collection, Data used for market research and analysis, Helps businesses and website owners understand and improve their online offerings, Widely used in digital advertising and market research, Participates in the Digital Advertising Alliance (DAA), Emphasizes anonymous and aggregated data for user privacy, Provides information on data collection practices and opt-out mechanism for users, Adheres to industry standards for data privacy and security