retargetly.com Reviews

Retargetly is a data and advertising platform that focuses on the Latin American market. It offers services to effectively use data in ad planning, buying, and selling, as well as other advertising operations. The platform emphasizes the use of data for more targeted and personalized advertising, and it claims to have over 250 clients in the region. It also highlights its role as a pioneer in the region for developing technology to reach users without relying on third-party cookies, which has become increasingly important due to privacy concerns and changes in web browser policies. In late 2022, Retargetly became part of the global Epsilon family, integrating its technology with Epsilon's Core ID for enhanced capabilities. The platform's key features and offerings include:

Data Management: Retargetly allows businesses to collect, organize, enrich, and activate their first-party data, which includes data from their websites, apps, and other digital sources. It emphasizes the importance of making this data actionable for advertising purposes.
Audience Targeting: The platform provides tools to reach relevant audiences by offering over 8,000 audience segments and contextual targeting options. This is aimed at improving the precision and effectiveness of digital advertising.
Monetization: Retargetly offers opportunities for businesses to monetize their data or enhance their media offerings by leveraging the platform's capabilities. This can be particularly beneficial for companies in the advertising and media industry.
Local Support and Expertise: The platform emphasizes its local support and expertise, particularly in the Latin American market. It aims to assist businesses in understanding and leveraging their data effectively, regardless of their current level of data utilization.
Technology and Innovation: Retargetly highlights its use of advanced technologies, including machine learning and its unique data sets, to provide more accurate and actionable insights for advertising purposes.
Success Stories and Results: The platform showcases various success stories and results achieved by its clients, demonstrating the potential impact of using its services for data-driven advertising.
Product Offerings: Retargetly lists several specific products, such as its Data Management Platform, Audience Planner, and Data Enrichment services, which are designed to address different aspects of data utilization and audience targeting.
Overall, Retargetly positions itself as a comprehensive solution for businesses looking to leverage data for more effective and targeted advertising in the Latin American market. Its focus on data management, audience targeting, and monetization, combined with its emphasis on local support and technological innovation, suggests a strong commitment to helping businesses navigate the evolving landscape of digital advertising and privacy regulations."

the reasons behind this review :
Data Management, Audience Targeting, Monetization, Local Support and Expertise, Technology and Innovation, Success Stories and Results, Product Offerings