getletterpress.com Reviews

https://getletterpress.com redirected to https//postie.com during the time we crawled it. Postie is a direct mail marketing platform that aims to bring the same level of data-driven performance and measurement to physical mail campaigns as is typically seen in digital marketing. The platform offers various capabilities, including prospecting, retargeting, and CRM reengagement, and emphasizes the ability to target, execute, and measure direct mail campaigns with the same precision and real-time feedback as digital advertising. Postie's approach is to leverage data and technology to make direct mail more effective and measurable, addressing some of the traditional challenges associated with this marketing channel.

The platform's features include:

1. **Prospecting:** Postie helps identify and reach potential new customers by creating lookalike models from existing customer segments and using machine learning algorithms to target similar audiences.
2. **Website Retargeting:** Similar to digital retargeting, Postie can match website visitors to their physical addresses and send targeted mail based on their online behavior.
3. **CRM Reengagement:** Postie aims to increase customer lifetime value by reengaging with lapsed or inactive customers through personalized direct mail campaigns.
4. **Smart Targeting:** The platform emphasizes the importance of targeting the right audience and offers tools for creating custom audiences, building lookalike models, and segmenting customer databases.
5. **Simple Execution:** Postie aims to streamline the process of running direct mail campaigns, allowing users to set up and deploy campaigns with ease.
6. **Strong Measurement:** Real-time tracking of key performance indicators (KPIs) such as cost per acquisition (CPA), conversion rate (CVR), and return on ad spend (ROAS) is a key feature, providing insights into campaign effectiveness.
7. **Customer Testimonials:** The website includes several testimonials from marketing professionals and companies that have used Postie, highlighting positive experiences and results.
8. **Full Funnel Marketing:** Postie promotes the idea of using direct mail across all stages of the marketing funnel, from prospecting to reengagement, and emphasizes the benefits of integrating direct mail with other marketing channels.

Overall, Postie's value proposition revolves around modernizing and optimizing direct mail marketing through data-driven targeting, streamlined execution, and robust measurement. By aligning direct mail practices with the principles of digital marketing, the platform aims to make physical mail campaigns more relevant, effective, and measurable in today's marketing landscape."

the reasons behind this review :
Direct mail marketing platform, Data-driven approach, Prospect targeting, Website retargeting, CRM reengagement, Smart targeting, Simple campaign execution, Real-time measurement, Customer testimonials, Full funnel marketing approach