adhese.com Reviews

Adhese is a digital advertising technology company that provides solutions for media owners and advertisers. The company's platform offers various features, including retail media, programmatic and direct advertising, and cookieless inventory. Adhese emphasizes control, transparency, and flexibility in digital advertising, aiming to empower media owners and advertisers.

The company's focus on retail media involves helping clients develop market and technical strategies for retail media, with a platform that allows large media owners to manage monetization tailored to the needs of retailers and their advertisers.

Adhese's platform supports both identity-based and anonymous advertising, covering various types of media inventory, including web, mobile, audio, video, in-app, TV, and outdoor. It operates with different types of identifiers and can be used for both programmatic and direct advertising.

One notable aspect of Adhese's technology is its support for cookieless inventory. This feature is designed to function without identifying users and is fully operational on anonymous traffic. It enables advertising sales, both direct and programmatic, on media where no cookies or other identifiers are available or where no consent was obtained.

The company's emphasis on data privacy is reflected in its commitment to transparency and control for both media owners and advertisers. Adhese provides a detailed privacy policy and is compliant with relevant data protection regulations.

Overall, Adhese's platform and services are designed to address the evolving landscape of digital advertising, particularly in the context of changing privacy regulations and the increasing importance of data transparency and user consent. By offering solutions for retail media, programmatic and direct advertising, and cookieless inventory, Adhese aims to provide a comprehensive and flexible platform for media owners and advertisers to navigate the complexities of digital advertising while prioritizing user privacy and data protection."

the reasons behind this review :
Digital advertising technology company, Solutions for media owners and advertisers, Emphasis on control and transparency, Features for retail media, Programmatic and direct advertising support, Cookieless inventory support, Focus on data privacy and compliance with regulations, Commitment to transparency and user consent, Addressing the evolving landscape of digital advertising, Comprehensive platform for navigating complexities of digital advertising, Prioritizing user privacy and data protection.