exacttarget.com Reviews

https://exacttarget.com redirected to https//www.salesforce.com during the time we crawled it. ExactTarget, now known as Salesforce Marketing Cloud, is a legitimate and widely used customer relationship management (CRM) platform. It provides a suite of digital marketing tools for businesses to engage with their customers through various channels, including email, social media, and mobile. The platform is designed to help businesses create personalized and targeted marketing campaigns, automate marketing processes, and analyze customer interactions to improve marketing effectiveness.

Key Features and Capabilities:

1. Email Marketing: Salesforce Marketing Cloud allows businesses to create and send personalized email campaigns to their customers. It provides features for email design, audience segmentation, A/B testing, and performance tracking.

2. Journey Builder: This feature enables businesses to design and automate customer journeys across multiple touchpoints. It allows for the creation of personalized, multi-channel campaigns based on customer behavior and preferences.

3. Social Media Marketing: The platform includes tools for managing and publishing content on social media platforms. It also provides social listening capabilities to monitor brand mentions and engage with customers on social channels.

4. Mobile Marketing: Salesforce Marketing Cloud supports mobile marketing initiatives, including SMS messaging and push notifications. It helps businesses reach customers on their mobile devices with targeted and relevant content.

5. Data and Analytics: The platform offers robust data management and analytics capabilities. Businesses can collect and analyze customer data to gain insights into their behavior, preferences, and engagement with marketing campaigns.

6. Personalization and Automation: Salesforce Marketing Cloud emphasizes personalization and automation in marketing. It allows businesses to deliver tailored content and messages to individual customers at the right time and through the right channels.

7. Integration with Salesforce CRM: For businesses using Salesforce CRM, the Marketing Cloud integrates seamlessly with the CRM platform, enabling a unified view of customer data and interactions.

Overall, Salesforce Marketing Cloud (formerly ExactTarget) is a reputable and established platform used by many organizations for their digital marketing needs. It is part of the broader Salesforce ecosystem, which includes a range of CRM and business management solutions. As with any software platform, it’s important for businesses to assess their specific marketing requirements and consider factors such as pricing, scalability, and integration capabilities when evaluating Salesforce Marketing Cloud as a potential solution.”

the reasons behind this review :
Reputable and widely used platform for customer relationship management (CRM). Provides a suite of digital marketing tools for engaging with customers through various channels, including email, social media, and mobile. Designed to help businesses create personalized and targeted marketing campaigns. Offers features for automating marketing processes and analyzing customer interactions. Key capabilities include email marketing, journey building, social media marketing, mobile marketing, data management and analytics, personalization, and integration with Salesforce CRM. Emphasizes personalization and automation in marketing efforts. Part of the broader Salesforce ecosystem, which includes CRM and business management solutions. Businesses should assess their specific marketing requirements and consider factors such as pricing, scalability, and integration capabilities when evaluating Salesforce Marketing Cloud.