youronlinechoices.eu Scam Check: 100/100 Trust | ScamMinder

This website appears legitimate based on AI analysis.

The website 'youronlinechoices.eu' is a legitimate and safe resource for internet users to learn about online behavioral advertising and online privacy. It is funded by the internet advertising industry and supports a pan-European industry initiative to enhance transparency and control for online behavioral advertising. The site provides information about how behavioral advertising works, details about cookies, and steps users can take to protect their privacy on the internet. It also offers a guide for companies participating in the self-regulatory initiative. Key Points: 1. **Transparency and Control:** The website emphasizes the importance of transparency and user control in online behavioral advertising. It provides information about how data is used for interest-based advertising and offers solutions for users to manage their preferences. 2. **Self-Regulatory Nature:** The program is described as a self-regulatory initiative, and it's important to note that it does not provide legal compliance, including with GDPR. Businesses are responsible for their legal compliance, and the self-regulatory tools are part of a broader ecosystem of statutory and self-regulatory solutions. 3. **Pan-European Standards:** The initiative was developed by leading European bodies to introduce pan-European standards for enhancing transparency and user control over data used for interest-based advertising. 4. **Support for Free Content and Services:** The website highlights that interest-based advertising helps support the cost of providing free content and a range of services and applications to internet users. 5. **European Industry Self-Regulatory Principles:** The initiative is based on a set of European industry self-regulatory principles for data-driven advertising and aligns with EASA's BPR on OBA. 6. **Seven Key Principles:** The website outlines seven key principles that form the basis of the self-regulatory framework, including notice, user choice, data security, sensitive segmentation, education, compliance and enforcement, and regular review. 7. **Business Commitment:** Businesses listed on the website are committed to the self-regulatory initiative, and there are mechanisms for compliance and enforcement, including a trading seal for compliant businesses. 8. **Resources for Businesses:** The website provides resources for businesses interested in learning more about the self-regulatory framework and how to participate. Overall, 'youronlinechoices.eu' is a reputable and informative platform that aims to promote transparency, user control, and best practices in online behavioral advertising. It is a valuable resource for both internet users and businesses seeking to understand and engage with the self-regulatory initiative in the European digital advertising industry."

• Transparency and Control, Self-Regulatory Nature, Pan-European Standards, Support for Free Content and Services, European Industry Self-Regulatory Principles, Seven Key Principles, Business Commitment, Resources for Businesses