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Vertu is a luxury mobile phone brand that was established in 1998 and became renowned for its high-end, handcrafted devices. The company was known for using premium materials such as sapphire crystal, titanium, and exotic leather in their phone designs. Vertu phones were often considered status symbols and were popular among affluent individuals. The brand also offered exclusive services and privileges to its customers, including access to a dedicated concierge service. Vertu's phones were known for their exquisite craftsmanship and attention to detail. Each device was handmade by skilled artisans, and the company emphasized the luxurious and exclusive nature of its products. In addition to traditional phone features, Vertu devices often included unique services such as encrypted communications and access to curated lifestyle experiences. One of the distinctive aspects of Vertu's business model was its focus on providing personalized services and building long-term relationships with its customers. The brand positioned itself as more than just a manufacturer of high-end phones, but as a provider of a luxury lifestyle experience. Despite its initial success and popularity, Vertu faced challenges in the highly competitive and rapidly evolving mobile phone market. The company struggled to keep up with technological advancements and the shift towards smartphones. In 2017, Vertu ceased its operations and the brand was later acquired by a Turkish businessman. While Vertu is no longer actively producing new devices, its legacy as a luxury mobile phone pioneer continues to be remembered and celebrated by enthusiasts of high-end technology and luxury craftsmanship."

• Established luxury mobile phone brand, Renowned for high-end, handcrafted devices, Use of premium materials like sapphire crystal, titanium, and exotic leather, Phones considered status symbols, Popular among affluent individuals, Offered exclusive services and privileges, Access to dedicated concierge service, Exquisite craftsmanship and attention to detail, Handmade by skilled artisans, Emphasized luxurious and exclusive nature of products, Unique services like encrypted communications and curated lifestyle experiences, Focus on personalized services and long-term customer relationships, Positioned as provider of luxury lifestyle experience, Ceased operations in 2017, Brand later acquired by a Turkish businessman, Legacy as a luxury mobile phone pioneer.