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https://survata.com redirected to https//www.upwave.com during the time we crawled it. Upwave is a brand advertising analytics platform that focuses on providing real-time, top-of-funnel measurement and optimization for various advertising channels, including connected TV (CTV), digital, social, linear, and addressable. The platform is designed to help businesses prove the effectiveness of their brand advertising efforts by offering daily-updated results, customizable visualizations of data, optimization recommendations, and the ability to compare campaign performance to real-time norms. It also emphasizes the importance of reaching the target audience and provides detailed data on behavioral and demographic characteristics. Key Features and Capabilities: 1. Real-Time, Daily-Updated Results: Upwave's platform provides daily-updated results to show the brand impact of optimization decisions in real time. 2. Customizable Data Visualizations: Users can create different visualizations of their data, which are easily exportable for inclusion in presentations and reports. 3. Optimization Recommendations: The platform offers recommendations to help users understand when a campaign tactic is working and when it's not, enabling them to make accurate and actionable decisions during the campaign. 4. Target Audience Verification: Upwave emphasizes the importance of verifying that a campaign is reaching its target audience, providing complete data on behavioral and demographic characteristics. 5. Comparison to Real-Time Norms: Users can compare their campaign performance to Upwave's real-time norms, which accurately account for seasonal effects. 6. Customizable Dashboards: The platform allows users to build customizable dashboards to monitor key performance indicators (KPIs) and evaluate the effectiveness of different media and creative tactics. 7. Testimonials and Partnerships: Upwave highlights testimonials from partners and clients, emphasizing its role as a preferred partner for upper funnel campaigns and its ability to demonstrate brand-based business outcomes. 8. Emphasis on Brand Building: The platform is positioned as a solution for measuring the full brand-building value of advertising efforts, breaking the mold of standard brand equity measurement. 9. Focus on Innovation: Upwave is described as a company that is willing to innovate, providing great value to its clients through unique solutions. 10. Addressing the Current Advertising Landscape: The platform emphasizes the importance of making every brand dollar count, especially in the current advertising landscape. Overall, Upwave appears to be a legitimate and established platform for brand advertising analytics, with a focus on real-time measurement, optimization, and the demonstration of brand impact. Its emphasis on daily-updated results, customizable visualizations, and the ability to compare performance to real-time norms suggests a commitment to providing actionable insights for advertisers. Additionally, the platform's testimonials and partnerships with industry players further support its credibility in the field of brand advertising analytics."

• Real-Time, Daily-Updated Results, Customizable Data Visualizations, Optimization Recommendations, Target Audience Verification, Comparison to Real-Time Norms, Customizable Dashboards, Testimonials and Partnerships, Emphasis on Brand Building, Focus on Innovation, Addressing the Current Advertising Landscape