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Roistat is a cross-cutting business analytics system that provides a wide range of tools for marketing, sales, and financial analysis. It offers features such as multi-channel analytics, call tracking, CRM integration, and marketing automation. The platform aims to help businesses optimize their marketing and sales efforts by providing comprehensive data analysis and actionable insights. Key Features: 1. Multi-Channel Analytics: Roistat allows users to track and analyze the performance of their marketing campaigns across various channels, including online and offline channels. This can help businesses understand which channels are most effective in driving conversions and sales. 2. Call Tracking: The platform offers call tracking capabilities, allowing businesses to attribute phone calls to specific marketing campaigns. This can be valuable for understanding the impact of marketing efforts on offline conversions. 3. CRM Integration: Roistat can be integrated with popular CRM (Customer Relationship Management) systems, enabling businesses to combine their sales and marketing data for a more holistic view of customer interactions and conversions. 4. Marketing Automation: The platform supports marketing automation, which can streamline repetitive marketing tasks and workflows. This can include automated email campaigns, lead scoring, and more. 5. Financial Analysis: In addition to marketing and sales data, Roistat provides tools for financial analysis. This can help businesses understand the financial impact of their marketing efforts and make data-driven decisions. 6. Customizable Dashboards and Reports: Users can create custom dashboards and reports to visualize their data in a way that is most relevant to their business goals. This can include key performance indicators (KPIs), conversion metrics, and more. 7. A/B Testing: The platform supports A/B testing, allowing businesses to experiment with different marketing strategies and measure the impact on conversions and other key metrics. Overall, Roistat aims to be a comprehensive analytics platform for businesses, providing tools for tracking, analyzing, and optimizing marketing and sales performance. By leveraging data-driven insights, businesses can make more informed decisions and improve the effectiveness of their marketing efforts."

• Comprehensive business analytics system, Multi-channel analytics, Call tracking, CRM integration, Marketing automation, Financial analysis, Customizable dashboards and reports, A/B testing, Data-driven decision-making, Optimization of marketing and sales performance