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Pubfinity is a technology company that provides an advertising platform for Windows app developers. The platform offers a Windows ad SDK, a unified auction with multiple demand sources, enhanced user targeting, and tools for GDPR compliance. It aims to help developers monetize their apps through targeted advertising. The company's focus on the Windows platform is evident in its offerings, which are tailored specifically for this ecosystem. This includes support for various ad formats, such as banner, native, and video ads, and the ability to target users in the cookie-less Windows app environment. Key Features: 1. Windows Ad SDK: Pubfinity provides a plug-and-play SDK for Windows app developers to easily integrate banner, native, and video ad units into their apps. 2. Unified Auction: The platform conducts a single auction where multiple buyers compete for ad impressions, with the highest bidder winning. This can help maximize ad revenue for developers. 3. Enhanced User Targeting: Pubfinity offers highly targeted ads through programmatic real-time bidding, even in the absence of traditional cookies in the Windows app environment. 4. GDPR Compliance: The platform includes tools to help developers collect user consent and deliver targeted ads to opted-in users in Europe, in compliance with the General Data Protection Regulation (GDPR). 5. Curated Portfolio: Pubfinity maintains a curated portfolio of high-quality Windows apps and games, providing a secure and engaged audience for advertisers. 6. Support for Various Ad Formats: The platform supports standard IAB display ad units, full-screen pre-roll and interstitial video ads, and custom native ad units. 7. Advertiser Acquisition: For advertisers looking to expand their user base on Windows, Pubfinity offers a portfolio of high-rated games and apps for user acquisition. 8. In-App GDPR Consent Management: Pubfinity's solution helps developers collect and manage user consent for targeted advertising in compliance with GDPR. Overall, Pubfinity's platform is designed to address the specific needs of Windows app developers and advertisers targeting the Windows ecosystem. Its focus on user targeting, ad monetization, and GDPR compliance reflects an understanding of the challenges and opportunities within this market."

• Windows Ad SDK, Unified Auction, Enhanced User Targeting, GDPR Compliance, Curated Portfolio, Support for Various Ad Formats, Advertiser Acquisition, In-App GDPR Consent Management