Website: placeiq.com
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https://placeiq.com redirected to https//www.precisely.com during the time we crawled it. PlaceIQ is a location intelligence company that was acquired by Precisely in 2022. Precisely is a global leader in data integrity, providing software, data, and strategy services to over 12,000 organizations in more than 100 countries, including 93 of the Fortune 100. The acquisition of PlaceIQ by Precisely has expanded the latter's location intelligence and data enrichment capabilities for marketing and media audiences. PlaceIQ's products, such as PlaceIQ Audiences and PlaceIQ Movement, are now part of the Precisely PlaceIQ product family. These products enable businesses to reach consumers based on real-world behaviors and analyze consumer movement using proprietary visitation data. The aim is to help businesses develop smarter marketing strategies and drive real-world consumer actions. Precisely's data integrity suite, which includes solutions for data integration, data quality improvement, data governance, geocoding, and location data analysis, is a key component of its offerings. This suite is designed to ensure that data is accurate, consistent, and contextual, which is crucial for confident business decisions. The acquisition of PlaceIQ by Precisely is significant in the context of the growing importance of location intelligence and data enrichment in marketing and media. By combining PlaceIQ's expertise in location intelligence with Precisely's data integrity solutions, the aim is to provide businesses with a comprehensive platform for leveraging location-based insights in their marketing and audience targeting efforts. Overall, the acquisition of PlaceIQ by Precisely represents a strategic move to enhance Precisely's capabilities in the field of location intelligence and data enrichment, with the goal of providing businesses with more powerful tools for understanding and engaging with their target audiences."