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OneCount is a customer data platform (CDP) designed specifically for media companies. It helps publishers and media organizations to collect, organize, and activate their audience data to drive engagement, loyalty, and revenue. The platform offers a range of features, including audience segmentation, identity resolution, personalization, and analytics, to help media companies better understand and connect with their audiences. OneCount's CDP is tailored to the needs of media businesses, providing tools to manage and leverage first-party data, which is particularly valuable in the current digital landscape. With increasing concerns about data privacy and the limitations on third-party cookies, having a robust CDP like OneCount can be essential for media companies to maintain and grow their audience relationships. Some key features and capabilities of OneCount's CDP include: Audience Data Collection: OneCount allows media companies to gather and consolidate data from various sources, including website interactions, email engagement, and subscription information. This comprehensive view of audience behavior and preferences is valuable for creating targeted and personalized experiences. Identity Resolution: The platform helps to resolve and unify user identities across different devices and touchpoints. This is crucial for understanding the full customer journey and delivering consistent experiences across channels. Segmentation and Targeting: OneCount enables media organizations to create audience segments based on specific criteria, such as demographics, interests, or engagement levels. These segments can then be used to deliver relevant content, offers, and advertising. Personalization and Recommendations: With OneCount, media companies can personalize content and recommendations for individual users, enhancing the user experience and driving engagement. Subscription and Membership Management: The platform includes features for managing subscriptions, memberships, and access permissions, helping media companies to monetize their content and retain loyal customers. Analytics and Reporting: OneCount provides robust analytics and reporting capabilities to track audience behavior, campaign performance, and revenue metrics. This data-driven insight is valuable for optimizing strategies and identifying growth opportunities. Integration and Data Export: OneCount is designed to integrate with other systems and tools, allowing media companies to leverage their audience data across their tech stack. It also supports data export for use in external platforms and marketing initiatives. Compliance and Data Privacy: Given the increasing focus on data privacy regulations, OneCount prioritizes compliance and offers features to support GDPR, CCPA, and other data protection requirements. Overall, OneCount's customer data platform is tailored to the unique needs and challenges of media companies, providing a comprehensive solution for audience data management and activation. By leveraging the platform's capabilities, media organizations can enhance their audience relationships, drive revenue, and adapt to the evolving digital landscape."

• OneCount is a customer data platform (CDP) designed specifically for media companies. It helps publishers and media organizations to collect, organize, and activate their audience data to drive engagement, loyalty, and revenue. The platform offers a range of features, including audience segmentation, identity resolution, personalization, and analytics, to help media companies better understand and connect with their audiences. OneCount's CDP is tailored to the needs of media businesses, providing tools to manage and leverage first-party data, which is particularly valuable in the current digital landscape. With increasing concerns about data privacy and the limitations on third-party cookies, having a robust CDP like OneCount can be essential for media companies to maintain and grow their audience relationships. Some key features and capabilities of OneCount's CDP include: Audience Data Collection: OneCount allows media companies to gather and consolidate data from various sources, including website interactions, email engagement, and subscription information. This comprehensive view of audience behavior and preferences is valuable for creating targeted and personalized experiences. Identity Resolution: The platform helps to resolve and unify user identities across different devices and touchpoints. This is crucial for understanding the full customer journey and delivering consistent experiences across channels. Segmentation and Targeting: OneCount enables media organizations to create audience segments based on specific criteria, such as demographics, interests, or engagement levels. These segments can then be used to deliver relevant content, offers, and advertising. Personalization and Recommendations: With OneCount, media companies can personalize content and recommendations for individual users, enhancing the user experience and driving engagement. Subscription and Membership Management: The platform includes features for managing subscriptions, memberships, and access permissions, helping media companies to monetize their content and retain loyal customers. Analytics and Reporting: OneCount provides robust analytics and reporting capabilities to track audience behavior, campaign performance, and revenue metrics. This data-driven insight is valuable for optimizing strategies and identifying growth opportunities. Integration and Data Export: OneCount is designed to integrate with other systems and tools, allowing media companies to leverage their audience data across their tech stack. It also supports data export for use in external platforms and marketing initiatives. Compliance and Data Privacy: Given the increasing focus on data privacy regulations, OneCount prioritizes compliance and offers features to support GDPR, CCPA, and other data protection requirements. Overall, OneCount's customer data platform is tailored to the unique needs and challenges of media companies, providing a comprehensive solution for audience data management and activation. By leveraging the platform's capabilities, media organizations can enhance their audience relationships, drive revenue, and adapt to the evolving digital landscape.