Website: nrf.com
This website appears legitimate based on AI analysis.
The National Retail Federation (NRF) is a well-established and reputable organization in the retail industry. It is the world's largest retail trade association, and its website, nrf.com, serves as a platform for sharing industry news, research, and resources. The content on the website is consistent with the organization's mission and activities, focusing on advocacy, events, research, and insights related to the retail sector. The website provides information on various topics, including consumer trends, economic outlook, and retail sales forecasts, which are relevant to NRF's role as a leading voice in the retail industry. Additionally, the website features resources for members, such as access to reports, newsletters, and information about NRF events and initiatives. The presence of SSL certification and the use of a reputable security provider (DigiCert Inc) for the website's SSL certificate further enhance its credibility and security. The website's long history (28 years and 7 months) and consistent focus on retail-related content contribute to its reliability and trustworthiness. Overall, based on the information provided, nrf.com appears to be a legitimate and safe website, particularly for individuals and businesses interested in retail industry news, research, and advocacy."