Website: newbalance.it
This website appears legitimate based on AI analysis.
https://newbalance.it redirected to https//www.newbalance.it during the time we crawled it. New Balance is a well-known and reputable brand in the sports and athletic footwear industry. The website appears to be the official Italian site for New Balance, offering a range of products including shoes, clothing, and accessories for men, women, and children. The site emphasizes the brand's commitment to quality, tradition, and innovation, highlighting its heritage and classic designs while also introducing new and revolutionary models. It also mentions the brand's dedication to supporting athletes and promoting positive change in communities worldwide. The site provides information about the brand's history, its values, and its focus on sustainability and social responsibility. It also includes features for customer support, order management, and newsletter subscriptions. The website's content and design are consistent with what one would expect from a legitimate and established brand like New Balance. The presence of an SSL certificate from a recognized issuer (Entrust, Inc.) adds to the credibility of the website, ensuring secure and encrypted connections for online transactions and data protection. The website's use of cookies and its privacy policy are in line with standard practices for e-commerce and online services. The site's professional appearance, comprehensive product offerings, and alignment with the brand's global messaging all contribute to a positive assessment of its legitimacy and safety. However, as with any online shopping experience, it's always advisable to exercise caution and verify the authenticity of the website, especially when making purchases or providing personal information. This can be done by checking for secure connections (https://), reviewing customer reviews and feedback, and confirming the site's association with the official New Balance brand. Overall, based on the available information and the reputation of New Balance as a trusted and established company, the website appears to be safe for browsing and online shopping."