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Moat is a marketing analytics and measurement company. It provides solutions to help advertisers, publishers, and ad tech partners measure and analyze ad performance across various platforms, including display, video, mobile, and more. Moat's offerings include Moat Analytics, which provides real-time and actionable insights into ad viewability, attention, and brand safety, and Moat Pro, a platform for ad intelligence and analytics. The company aims to bring transparency and accountability to digital advertising by offering tools to measure and optimize ad campaigns. Moat was acquired by Oracle in 2017 and is now part of the Oracle Data Cloud. Its services are used by a wide range of clients, including major brands, agencies, and publishers, to improve the effectiveness and efficiency of their digital advertising efforts."

• Marketing analytics, Ad performance measurement, Ad viewability, Attention measurement, Brand safety, Ad intelligence, Transparency in digital advertising, Optimization of ad campaigns, Acquisition by Oracle, Part of Oracle Data Cloud, Wide range of clients