Website: melvad.com
This website appears legitimate based on AI analysis.
Melvad is a programmatic advertising platform that aims to help advertisers find their target audience and improve interaction with their current audience through a wide range of targeting options and creative ad formats. The platform offers services for both publishers and advertisers, allowing publishers to monetize their inventory and advertisers to manage their campaigns in real time. Melvad emphasizes simplicity and convenience in its platform, and it appears to be based in Russia, specifically in Ryazan. The website provides information about the various ad formats supported, such as native ads, interstitial ads, expandable ads, and different types of video ads. It also highlights the targeting capabilities, including predictive traffic purchasing models, anti-fraud and brand safety measures, retargeting, and business analytics. The platform's focus on user data and privacy is evident from the detailed information provided about the responsible use of data. It mentions that they and their partners process personal data, including IP addresses, for purposes such as serving personalized ads, ad and content measurement, and audience research. Users are given the option to manage their preferences and consent for data processing. The website also includes contact information for support and an opt-out option for users who wish to manage their data preferences. Overall, Melvad appears to be a legitimate programmatic advertising platform, offering services for both publishers and advertisers. Its emphasis on data privacy and user consent aligns with the principles of responsible data handling in the digital advertising industry. However, as with any online platform, users should exercise caution and review the terms of use and privacy policy before engaging with the service."