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Yandex Metrica is a web analytics tool provided by Yandex, the Russian multinational corporation known for its search engine. It offers a range of features for tracking and analyzing website traffic, including real-time data, user behavior analysis, and customizable reports. Key features of Yandex Metrica include: 1. **Real-Time Data:** Yandex Metrica provides real-time information about website visitors, their actions, and the sources of traffic. 2. **User Behavior Analysis:** It tracks user interactions on the website, such as clicks, scrolls, and form submissions, to provide insights into user behavior. 3. **Heatmaps:** Yandex Metrica offers heatmaps to visualize where users are clicking and how they are interacting with the website. 4. **Session Replays:** Users can watch recordings of individual user sessions to understand how visitors navigate the site. 5. **Conversion Tracking:** It allows for the tracking of specific goals and conversions on the website, such as form submissions or purchases. 6. **Customizable Reports:** Users can create custom reports to analyze specific metrics and KPIs relevant to their business. 7. **E-commerce Analytics:** Yandex Metrica provides features specifically designed for e-commerce websites, such as tracking product views and purchases. 8. **Audience Segmentation:** It allows for the segmentation of website visitors based on various criteria, such as demographics or behavior. 9. **Integration with Yandex Advertising Network:** Yandex Metrica can be integrated with the Yandex Advertising Network for more comprehensive ad campaign tracking. 10. **Mobile App Analytics:** In addition to web analytics, Yandex Metrica offers features for tracking and analyzing mobile app usage. Yandex Metrica is available in multiple languages and offers a free version with basic features, as well as a premium version with additional capabilities. It is commonly used by website owners, marketers, and analysts to understand and improve the performance of their online properties."

• Yandex Metrica is a widely used web analytics tool that provides valuable insights into website traffic and user behavior. It offers features such as real-time data tracking, user behavior analysis, heatmaps, session replays, and customizable reports. The tool is known for its user-friendly interface and comprehensive set of analytics features. Yandex Metrica is particularly popular among website owners, marketers, and analysts who are looking to understand and optimize their online presence. It is available in multiple languages and has both free and premium versions, making it accessible to a wide range of users.