Website: m1.com
This website appears legitimate based on AI analysis.
M1 Finance is a legitimate financial services company that offers a range of investment and banking products. It provides a platform for individuals to invest in stocks and exchange-traded funds (ETFs), as well as offering cash management accounts and borrowing options. The company has been in operation since 2015 and has garnered a significant user base and assets under management. M1 Finance is known for its "pie" investment model, which allows users to create customized portfolios. It also offers features such as automated investing, dynamic rebalancing, and margin loans. M1 Finance has received positive recognition from reputable sources, including Investopedia, Time, and Moneywise. It has also garnered a large number of positive user reviews on platforms like the App Store and Google Play. The company emphasizes security and protection for its users' accounts, including SIPC insurance for securities and FDIC insurance for cash deposits. It's important to note that all investments carry inherent risks, and individuals should carefully consider their financial goals and risk tolerance before investing. As with any financial service, it's advisable to conduct thorough research and, if necessary, consult with a financial advisor before making investment decisions. M1 Finance's offerings and features are in line with those of established and reputable financial services companies, and its positive user reviews and industry recognition further support its legitimacy. However, as with any financial service, individuals should exercise caution and conduct their own due diligence before engaging with the platform."