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Leica Camera AG is a German company that manufactures cameras, lenses, binoculars, rifle scopes, microscopes, and ophthalmic lenses. It was founded in 1914 by Ernst Leitz and is based in Wetzlar, Germany. Leica is known for its high-quality and precision-engineered photographic equipment. Leica cameras are highly regarded in the photography world for their exceptional build quality, precision optics, and iconic design. They are often favored by professional photographers and enthusiasts who value craftsmanship and image quality. The company has a long and storied history in the field of photography, with many iconic images captured using Leica cameras. Over the years, Leica has continued to innovate and produce cutting-edge camera technology while staying true to its heritage of craftsmanship and quality. Leica's product range includes a variety of camera models, from compact digital cameras to professional-grade rangefinder and mirrorless cameras. In addition to cameras, Leica also produces a range of high-quality lenses that are compatible with their camera bodies. In recent years, Leica has expanded its product offerings to include lifestyle accessories and collaborations with other luxury brands. The Leica brand is often associated with a sense of exclusivity and a commitment to uncompromising quality. Overall, Leica Camera AG is a well-established and respected company in the photography industry, known for its commitment to craftsmanship, precision, and innovation. Its products are highly sought after by photographers who value quality and performance in their equipment."

• Long history in the industry, High-quality and precision-engineered photographic equipment, Iconic design, Exceptional build quality, Precision optics, Favored by professional photographers and enthusiasts, Long and storied history in the field of photography, Innovates and produces cutting-edge camera technology, Product range includes a variety of camera models, Produces high-quality lenses, Expanding product offerings to include lifestyle accessories and luxury brand collaborations, Associated with a sense of exclusivity and commitment to uncompromising quality, Highly sought after by photographers who value quality and performance in their equipment.