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iqm.com Scam Check: 100/100 Trust | ScamMinder

Website: iqm.com

Screenshot of iqm.com

Safety Score

100/100
βœ“ Safe Website

This website appears legitimate based on AI analysis.

AI Analysis Results

Category: Other
About this website:

IQM is a leading industry-specific DSP (Demand-Side Platform) and audience intelligence platform. It provides a 360-degree advertising solution for various industries, including political, healthcare, retail, travel, B2B, BFSI, and sensitive verticals. The platform is designed to offer tailored DSP services for different industry verticals, with a focus on providing deep, industry-specific contextual data for informed decision-making and campaign success. IQM's services include audience targeting, location targeting, contextual targeting, creative AI, inventory targeting, auto-optimization, reporting & insights, integrations with third-party tools, and omnichannel targeting. The platform emphasizes industry-specific expertise, precise targeting options, and tailored audience segments to maximize campaign performance. It also highlights features such as 24x7 multilingual ad ops support, transparency, innovative platform, data security, and no minimum fees. IQM's self-serve platform allows users to plan, launch, track, and optimize their campaigns with complete user insights, easy navigation, fast campaign launch, consolidated reporting, and real-time optimization. The platform's focus on industry-specific advertising technology and its track record in various industry verticals are highlighted, along with its recognition as the 2nd most successful NYC advertising & marketing company in 2019 and the 21st fastest-growing company in America in 2020. The website provides detailed information about the platform's capabilities, technologies, and use cases, particularly in the political advertising domain. It outlines the steps involved in leveraging IQM for political advertising, including planning, onboarding data, creating voter lists, targeting, optimization, reporting & insights, integrations, and reaching voters through various channels. The platform's ability to extend audience reach from programmatic to other channels like social media, email, and direct mail is also emphasized. Additionally, the website features content related to political advertising, such as blogs discussing the use of social media platforms, OTT (Over-The-Top) services, and demand-side ad-buying platforms in political advertising, as well as the importance of transparency in political marketing. It also covers topics like in-house programmatic media buying, the effectiveness of online video in engaging audiences, the evolving nature of voter profiles, and the role of women in the acceptance of self-driving cars. The website provides insights into various political campaign strategies, including candidate awareness campaigns, public affairs campaigns, issue advocacy campaigns, persuasion campaigns, event promotion campaigns, fundraising campaigns, and get-out-the-vote (GOTV) campaigns. It also offers information about the political landscape in specific regions, such as West Virginia, and the role of digital ad-buying platforms in politics. The platform's focus on providing industry-specific solutions, particularly in the political advertising domain, is evident throughout the website. It emphasizes the use of advanced technologies, data-driven approaches, and tailored services to address the specific needs and challenges of different industry verticals. The website's content and features align with the platform's positioning as a specialized DSP and audience intelligence platform, with a strong emphasis on industry-specific expertise, precise targeting, and campaign optimization. The platform's recognition and achievements in the advertising and marketing industry, along with its detailed information about its services, technologies, and use cases, contribute to its credibility as a leading industry-specific advertising technology platform."

Risk Assessment: safe
πŸ“Š Analysis Reasons:
  • Leading industry-specific DSP and audience intelligence platform, Provides 360-degree advertising solution for various industries, including political, healthcare, retail, travel, B2B, BFSI, and sensitive verticals, Tailored DSP services for different industry verticals, Focus on providing deep, industry-specific contextual data for informed decision-making and campaign success, Services include audience targeting, location targeting, contextual targeting, creative AI, inventory targeting, auto-optimization, reporting & insights, Integrations with third-party tools, Emphasis on industry-specific expertise, precise targeting options, and tailored audience segments, Maximizes campaign performance, Features 24x7 multilingual ad ops support, transparency, innovative platform, data security, and no minimum fees, Self-serve platform for planning, launching, tracking, and optimizing campaigns, Detailed information about the platform's capabilities, technologies, and use cases, Recognition as the 2nd most successful NYC advertising & marketing company in 2019 and the 21st fastest-growing company in America in 2020, Detailed steps for leveraging IQM for political advertising, Extends audience reach from programmatic to other channels like social media, email, and direct mail, Content related to political advertising, including blogs discussing various aspects of political marketing and advertising, Insights into political campaign strategies, including candidate awareness campaigns, public affairs campaigns, issue advocacy campaigns, persuasion campaigns, event promotion campaigns, fundraising campaigns, and get-out-the-vote (GOTV) campaigns, Focus on providing industry-specific solutions, particularly in the political advertising domain, Emphasis on advanced technologies, data-driven approaches, and tailored services to address the specific needs and challenges of different industry verticals, Credibility as a leading industry-specific advertising technology platform, Recognition and achievements in the advertising and marketing industry, Detailed information about services, technologies, and use cases, Aligns with the platform's positioning as a specialized DSP and audience intelligence platform, Strong emphasis on industry-specific expertise, precise targeting, and campaign optimization.