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https://innocraft.cloud redirected to https//matomo.org during the time we crawled it. Matomo, formerly known as Piwik, is an open-source web analytics platform. It provides detailed reports on your website or app's traffic, including the sources of visits, user engagement, and conversions. Matomo is designed to prioritize user privacy and data ownership, offering an alternative to popular analytics services like Google Analytics. The platform is available in both cloud-hosted and self-hosted versions, giving users flexibility in how they manage their analytics data. Key Features of Matomo: 1. **Data Ownership**: One of the core principles of Matomo is that users have complete ownership of their analytics data. This is in contrast to many other analytics platforms, where data ownership and control are more limited. 2. **Privacy Focus**: Matomo is designed with a strong emphasis on user privacy. It offers features for anonymizing IP addresses, respecting "Do Not Track" settings, and giving users control over their data. 3. **Customizable Reports**: Users can create custom reports and dashboards to track the specific metrics that are most important to them. This flexibility is valuable for businesses with unique analytics needs. 4. **Real-Time Data**: Matomo provides real-time data on website or app traffic, allowing users to see current activity and trends as they happen. 5. **E-commerce Analytics**: For online businesses, Matomo offers specific features for tracking e-commerce performance, including product views, cart interactions, and conversion rates. 6. **A/B Testing**: The platform includes tools for conducting A/B tests to compare the performance of different website elements or marketing strategies. 7. **Customizable Tracking**: Users can define custom events and goals to track specific user interactions, such as form submissions, video views, or downloads. 8. **Integration**: Matomo can be integrated with a wide range of content management systems (CMS), e-commerce platforms, and other web technologies. 9. **Self-Hosted and Cloud Options**: Users can choose to self-host Matomo on their own servers or opt for a cloud-hosted solution, providing flexibility in how the platform is deployed. 10. **Community and Support**: Matomo has an active community of users and developers, and it offers various support resources, including documentation, forums, and professional services. Overall, Matomo is a comprehensive web analytics solution that prioritizes data ownership and user privacy. Its open-source nature and customizable features make it a popular choice for businesses and organizations that are committed to ethical data practices and want more control over their analytics data."

• Open-source platform, Detailed traffic reports, User engagement and conversion tracking, Prioritizes data ownership, Emphasis on user privacy, Anonymizes IP addresses, Respects "Do Not Track" settings, Customizable reports and dashboards, Real-time traffic data, E-commerce analytics features, A/B testing tools, Custom event and goal tracking, Integration with various web technologies, Self-hosted and cloud deployment options, Active user and developer community, Support resources and professional services available