Website: iab.com
This website appears legitimate based on AI analysis.
https://iab.com redirected to https//www.iab.com during the time we crawled it. The Interactive Advertising Bureau (IAB) is a reputable organization in the digital advertising and marketing industry. It is a well-established and respected entity that has been operating for nearly three decades. The IAB's website provides a wealth of information and resources related to digital advertising, including industry news, research reports, event listings, and public policy advocacy. The IAB's mission is to empower the media and marketing industries to thrive in the digital economy. It has over 700 members who are leaders in digital advertising and media. The organization's activities include setting industry standards, conducting research, and advocating for the interests of its members in the public policy arena. The website offers various ways for individuals and businesses to get involved with the IAB, including joining committees and councils, participating in training courses, and accessing resources for professional development. The IAB also has a strong focus on public policy, with a dedicated office in Washington, D.C., that works to raise the industry's political visibility and advocate for its interests. The IAB's public policy efforts cover a range of important issues, including privacy laws such as the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR) in the European Union. The organization's work in this area demonstrates its commitment to responsible and ethical practices in digital advertising. Overall, the IAB's website and its activities reflect a commitment to promoting the growth and success of the digital advertising and marketing industries in a way that is transparent, ethical, and aligned with best practices. Its long history, extensive membership base, and focus on industry standards and advocacy contribute to its credibility and trustworthiness."