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Gama Ad Marketplace is a digital advertising platform that offers a complete solution for programmatic media buying. It is a joint venture between Globo, a major Brazilian mass media group, and Microsoft. The platform is designed to provide intelligent and customized advertising solutions for the Brazilian market. Gama's key features and offerings include: Data-Driven Programmatic Media Buying: Gama leverages data-driven technology for programmatic media buying, ensuring precise and effective ad campaign delivery. Data Usage: The platform combines 1st party data from Globo with data from leading providers like Microsoft to create highly targeted audience segments. Programmatic Execution: Gama's automation streamlines the ad buying process, saving time and resources for advertisers and agencies. Premium Inventory: Gama provides access to premium inventory, including exclusive access to Netflix and a focus on connected TV (CTV) advertising. Data Marketplace: Gama offers access to a global data marketplace with over 500,000 behavioral, demographic, contextual, and geolocation data segments for precise audience insights. Brand Safety: The platform includes comprehensive brand safety features, such as a marketplace with leading data providers and the ability to create allow and block lists. Data Onboarding: Advertisers can enhance their marketing strategies by integrating their own data with Globo's extensive consumer data from platforms like G1 and Globoplay. Service Models: Gama offers both self-service and managed service models, catering to advertisers who prefer different levels of control and support. Ad Formats: Gama supports various ad formats, including banners, native ads, audio, video, and out-of-home (OOH) ads, allowing advertisers to engage their target audience across different channels. Cost and Support: The cost of using Gama's services depends on the chosen service model, and advertisers can contact the platform's specialists for detailed information. Overall, Gama Ad Marketplace aims to provide a comprehensive and data-driven approach to digital advertising, leveraging the resources and expertise of Globo and Microsoft to deliver effective and targeted ad campaigns in the Brazilian market."

• Gama Ad Marketplace is a digital advertising platform that offers a complete solution for programmatic media buying. It is a joint venture between Globo, a major Brazilian mass media group, and Microsoft. The platform is designed to provide intelligent and customized advertising solutions for the Brazilian market. Gama's key features and offerings include: Data-Driven Programmatic Media Buying: Gama leverages data-driven technology for programmatic media buying, ensuring precise and effective ad campaign delivery. Data Usage: The platform combines 1st party data from Globo with data from leading providers like Microsoft to create highly targeted audience segments. Programmatic Execution: Gama's automation streamlines the ad buying process, saving time and resources for advertisers and agencies. Premium Inventory: Gama provides access to premium inventory, including exclusive access to Netflix and a focus on connected TV (CTV) advertising. Data Marketplace: Gama offers access to a global data marketplace with over 500,000 behavioral, demographic, contextual, and geolocation data segments for precise audience insights. Brand Safety: The platform includes comprehensive brand safety features, such as a marketplace with leading data providers and the ability to create allow and block lists. Data Onboarding: Advertisers can enhance their marketing strategies by integrating their own data with Globo's extensive consumer data from platforms like G1 and Globoplay. Service Models: Gama offers both self-service and managed service models, catering to advertisers who prefer different levels of control and support. Ad Formats: Gama supports various ad formats, including banners, native ads, audio, video, and out-of-home (OOH) ads, allowing advertisers to engage their target audience across different channels. Cost and Support: The cost of using Gama's services depends on the chosen service model, and advertisers can contact the platform's specialists for detailed information. Overall, Gama Ad Marketplace aims to provide a comprehensive and data-driven approach to digital advertising, leveraging the resources and expertise of Globo and Microsoft to deliver effective and targeted ad campaigns in the Brazilian market.