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Framework is a technology company that focuses on creating consumer electronics, particularly laptops, with a strong emphasis on repairability, upgradability, and sustainability. The company's flagship product is the Framework Laptop, which is designed to be easily repairable and upgradable by the user. This approach is in contrast to the trend in the consumer electronics industry, where many devices are designed to be difficult or impossible for users to repair or upgrade, leading to a shorter lifespan and contributing to electronic waste. The Framework Laptop is designed with several key features: Modular Design: The laptop's components, such as the mainboard, storage, and ports, are designed to be easily replaceable and upgradable. This allows users to customize their laptops to suit their needs and extend their lifespan. Repairability: Framework emphasizes repairability, providing detailed guides and documentation for users to troubleshoot and repair their laptops. This is intended to reduce electronic waste and promote a more sustainable approach to consumer electronics. Sustainability: The company is committed to sustainability, both in the design of its products and its operations. This includes using recycled materials, reducing energy consumption, and minimizing the environmental impact of its products. Community Involvement: Framework has a strong focus on engaging with its community of users and supporters. This includes soliciting feedback, providing a platform for user contributions, and fostering a sense of ownership and collaboration. Open Ecosystem: The company aims to create an open ecosystem around its products, allowing third-party developers and manufacturers to create compatible components and accessories. This is intended to promote innovation and expand the options available to users. The Framework Laptop has garnered attention for its unique approach to consumer electronics and has been positively reviewed for its design, performance, and sustainability features. It has also received praise for its user-friendly approach to repair and upgradability, which aligns with the company's mission to address the issues of e-waste and planned obsolescence in the electronics industry. Overall, Framework's focus on sustainability, repairability, and user empowerment sets it apart in the consumer electronics market. Its commitment to a more open and sustainable approach to technology aligns with the growing interest in eco-friendly and long-lasting electronic products."

• Modular Design, Repairability, Sustainability, Community Involvement, Open Ecosystem