Website: equitrust.com
This website appears legitimate based on AI analysis.
https://equitrust.com redirected to https//www.equitrust.com during the time we crawled it. EquiTrust Life Insurance Company is a legitimate and well-established insurance provider. It offers a range of financial products, including annuities, and has a strong focus on financial literacy and community support. The company's website provides detailed information about its products, financial strength, leadership, and corporate social responsibility initiatives. EquiTrust's recognition among the 'Wards 50' of top life and health insurance companies is a positive indicator of its standing in the industry. It's important to note that EquiTrust does not offer direct investment advice and its products are distributed through independent insurance agents. This aligns with the standard practice in the insurance industry. The website also includes privacy, security, and terms of service information, demonstrating a commitment to transparency and compliance with regulations. Overall, based on the provided content and the company's long history of operation, EquiTrust Life Insurance Company appears to be a legitimate and reputable financial institution."