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Digital Audience is a data collaboration platform that focuses on helping companies improve the efficiency of their digital marketing campaigns in a privacy-focused manner. The platform allows advertisers and publishers to access valuable third-party data sources and connect them with their first-party data to enhance campaign targeting and achieve better outcomes. It emphasizes privacy-first data onboarding, collaboration, and activation solutions, and it does not require coding skills for use. The platform's key features and benefits include: Secure Data Transfer: Users can transfer their first-party data to the Digital Audience platform in a secure and privacy-safe manner. The platform ensures that data is always protected, and users retain complete control over their data. Collaboration with Leading Marketing Platforms: Digital Audience facilitates seamless collaboration with over 45 leading marketing platforms, allowing users to gain access to granular audience insights and leverage deterministic data for audience targeting. API Connections and Dashboard: The platform offers seamless API connections and an easy-to-use dashboard, enabling users to put their data to work effectively and reach their best-performing audiences through collaboration partners. Maximized Advertising Performance: By leveraging privacy-focused data collaboration, users can better understand their customers and use this knowledge to enhance their marketing strategies, leading to improved advertising performance. Data Enrichment, Activation, and Insights for Publishers: Digital Audience provides solutions for publishers to unleash the power of their data and gain deeper insights into their audiences, with direct integrations with major marketing platforms for smooth data transitions. Privacy and Consent Management: The platform emphasizes the importance of user consent and privacy management, aligning with industry standards and regulations to ensure responsible and ethical data usage. Overall, Digital Audience aims to empower businesses and marketers with the tools and capabilities to make the most of their data in a privacy-conscious manner, ultimately driving better marketing outcomes and customer experiences."

• Secure Data Transfer, Collaboration with Leading Marketing Platforms, API Connections and Dashboard, Maximized Advertising Performance, Data Enrichment, Activation, and Insights for Publishers, Privacy and Consent Management