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Crowdtwist is a customer loyalty platform that was acquired by Oracle in 2019. The acquisition was aimed at enhancing Oracle's customer experience (CX) cloud offerings by integrating Crowdtwist's loyalty and engagement capabilities. As a result, Crowdtwist's services and solutions are now part of Oracle's suite of CX products. The acquisition of Crowdtwist by Oracle is a strategic move to strengthen Oracle's position in the competitive CX software market. By integrating Crowdtwist's loyalty and engagement features into its CX cloud, Oracle aims to provide a more comprehensive and integrated solution for businesses looking to enhance customer loyalty and drive engagement. For existing Crowdtwist customers and partners, the acquisition means that they now have access to a broader range of CX and loyalty solutions within the Oracle ecosystem. They can benefit from the combined expertise and resources of both companies to further optimize their customer loyalty programs and overall CX strategies. It's important to note that the acquisition of Crowdtwist by Oracle represents a significant investment and commitment by Oracle to expand its CX cloud offerings. This move aligns with Oracle's broader strategy to provide end-to-end solutions for businesses across various domains, including customer experience management. Overall, the acquisition of Crowdtwist by Oracle is a positive development for both companies and their customers. It reflects the evolving landscape of CX software and the increasing importance of customer loyalty and engagement in the digital age. By leveraging the strengths of both companies, Oracle aims to deliver enhanced value and innovation in the realm of customer experience management."

• Strategic acquisition by Oracle, Integration of Crowdtwist's loyalty and engagement capabilities into Oracle's CX cloud, Access to a broader range of CX and loyalty solutions within the Oracle ecosystem, Combined expertise and resources for optimizing customer loyalty programs, Significant investment and commitment by Oracle to expand its CX cloud offerings, Alignment with Oracle's strategy to provide end-to-end solutions for businesses, Positive development reflecting the evolving landscape of CX software, Increasing importance of customer loyalty and engagement in the digital age, Aim to deliver enhanced value and innovation in customer experience management