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Apsalar is a mobile app attribution and analytics platform. It provides tools for mobile app marketers to measure and optimize their user acquisition and engagement efforts. The platform offers features such as campaign tracking, user segmentation, cohort analysis, and in-app event tracking. Apsalar's goal is to help app marketers understand the effectiveness of their marketing campaigns and make data-driven decisions to improve their app's performance. The company was founded in 2010 and has since been acquired by InMobi, a global mobile advertising and technology company. Apsalar's services are used by a range of app developers and marketers to gain insights into their app's user behavior and improve their marketing strategies."

• Mobile app attribution and analytics platform, Tools for mobile app marketers, Measure and optimize user acquisition and engagement efforts, Campaign tracking, User segmentation, Cohort analysis, In-app event tracking, Data-driven decisions, Acquired by InMobi, Global mobile advertising and technology company, Used by app developers and marketers.