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Appodeal is a mobile ad mediation platform that helps mobile app developers to maximize their ad revenue through intelligent ad mediation. It was founded in 2015 and has since become a popular choice for app developers looking to optimize their ad monetization strategies. Appodeal offers a range of features and benefits for developers, including: 1. Ad Mediation: Appodeal's ad mediation platform allows developers to manage multiple ad networks through a single SDK. This helps to maximize fill rates and eCPM by automatically selecting the best-performing ad network for each impression. 2. Intelligent Ad Optimization: Appodeal uses machine learning algorithms to optimize ad placements and formats in real-time, ensuring that developers get the highest possible revenue from their ad inventory. 3. Ad Formats: Appodeal supports a variety of ad formats, including interstitials, banners, native ads, rewarded videos, and more. This allows developers to choose the ad formats that best suit their app and audience. 4. Real-Time Analytics: Appodeal provides detailed analytics and reporting tools, allowing developers to track their ad performance in real-time and make data-driven decisions to improve their revenue. 5. Easy Integration: Appodeal's SDK is easy to integrate into mobile apps, with support for all major platforms including iOS, Android, and Unity. 6. Ad Network Diversification: By working with multiple ad networks, Appodeal helps developers to reduce their reliance on any single network, minimizing the impact of fluctuations in the ad market. Overall, Appodeal aims to simplify the ad monetization process for app developers, allowing them to focus on creating great apps while maximizing their ad revenue. The platform has received positive reviews for its ease of use, effectiveness, and responsive support team. However, as with any ad mediation solution, developers should carefully evaluate Appodeal's features and performance to ensure it aligns with their specific needs and goals."

• Mobile ad mediation platform, Founded in 2015, Ad mediation, Intelligent ad optimization, Ad formats, Real-time analytics, Easy integration, Ad network diversification, Positive reviews, Responsive support team