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AMP (Accelerated Mobile Pages) is an open-source framework developed by Google with the goal of improving the performance of web content and advertisements. It's designed to enable the creation of fast-loading, visually appealing web pages and ads. AMP achieves this by providing a restricted set of HTML, CSS, and JavaScript components that are optimized for speed and performance. These components are used to build web pages that are pre-rendered and cached by Google's servers, ensuring rapid delivery to users. The AMP framework has been widely adopted by publishers, e-commerce platforms, and other content creators who prioritize user experience and mobile performance. It's important to note that while AMP can offer significant benefits in terms of speed and user engagement, it also has some limitations and considerations for implementation. For example, AMP pages may require adjustments to existing web content, and there are specific guidelines for using AMP with advertising. Additionally, the impact of AMP on search engine optimization (SEO) and overall website performance should be carefully evaluated. Overall, AMP is a valuable tool for improving the mobile web experience, but it should be approached with a clear understanding of its capabilities and implications for web development and content delivery."

• Open-source framework, Developed by Google, Focuses on improving web content and ads, Emphasizes speed and performance, Uses restricted set of HTML, CSS, and JavaScript components, Pages are pre-rendered and cached by Google, Widely adopted by publishers and e-commerce platforms, Benefits for mobile user experience, Considerations for implementation, Guidelines for using AMP with advertising, Impact on SEO and website performance should be evaluated, Valuable for improving mobile web experience, Should be approached with clear understanding of capabilities and implications.