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Adviad is an omnichannel advertising platform that offers programmatic advertising solutions for both advertisers and publishers. The platform allows marketers to manage omnichannel campaigns across various digital mediums, including display, video, mobile, audio, digital out of home, and connected TV. It provides access to a global ecosystem of premium supply and offers capabilities for executing, managing creatives, targeting, and reporting in a centralized location. Adviad emphasizes the importance of coordinated omnichannel campaigns to enhance consumer experiences and drive business results. Key Features and Capabilities: 1. Omnichannel Advertising: Adviad enables advertisers to reach their target audiences through multiple mediums and channels simultaneously, emphasizing the importance of a cohesive and integrated approach to advertising. 2. Programmatic Advertising Technologies: The platform leverages CPM bidding, big data analytics, and machine learning algorithms to optimize digital ad campaign performance. 3. Supply Marketplace: Successful omnichannel execution requires access to scaled, high-quality supply across all channels where audiences consume media. Adviad provides access to a supply marketplace to support this. 4. Audiences: The platform emphasizes the use of powerful, predictive audiences to drive personalized, one-to-one conversations with consumers. 5. Bid Management and Optimization: Adviad offers features for intelligent bidding, including bid multipliers, dynamic budget allocation, and real-time algorithmic optimization to maximize campaign impact and effectiveness. 6. Search Retargeting: The platform integrates extensive search retargeting capabilities seamlessly into its DSP, allowing advertisers to re-engage users based on their search behavior. 7. Viewability and Inventory Controls: Adviad provides advanced viewability tracking and controls, as well as access to exclusive inventory for targeted advertising. 8. Cross-Device Targeting: The platform aims to simplify cross-device campaign management by creating a single, unified audience profile for targeting. 9. Real-Time Algorithmic Optimization: Adviad utilizes dynamic algorithms and machine learning to respond in real-time to changes in bid conditions, optimizing campaign performance. 10. Integration and Platform Capabilities: Adviad can serve as a single platform for media buying and offers integrations with other platforms to streamline advertising operations. For Advertisers: Adviad offers advertisers the ability to manage omnichannel campaigns, access premium ad inventory, and leverage advanced targeting and bidding capabilities to reach their desired audiences effectively. The platform's emphasis on coordinated, omnichannel advertising aligns with industry trends that prioritize seamless and integrated consumer experiences across multiple touchpoints. For Publishers: Publishers can benefit from Adviad's ad monetization solutions, which aim to maximize the value of their digital space by delivering relevant, contextualized ads to their online audiences. The platform's programmatic technology and access to multiple demand sources can help publishers optimize their ad revenues and enhance the value of their inventory. Overall, Adviad positions itself as a comprehensive solution for omnichannel advertising, catering to the needs of both advertisers and publishers in the digital advertising ecosystem. Its focus on programmatic technologies, audience targeting, and cross-channel coordination reflects the evolving landscape of digital marketing and the increasing demand for integrated, data-driven advertising strategies."

• Omnichannel Advertising, Programmatic Advertising Technologies, Supply Marketplace, Audiences, Bid Management and Optimization, Search Retargeting, Viewability and Inventory Controls, Cross-Device Targeting, Real-Time Algorithmic Optimization, Integration and Platform Capabilities, For Advertisers, For Publishers, Overall Positioning