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ActiveProspect is a technology company that provides a consent-based marketing platform. Their platform is designed to help businesses ensure that they are engaging with consumers who have given their express consent to be contacted. This is particularly important in the context of regulations such as the Telephone Consumer Protection Act (TCPA) in the United States, which governs telemarketing and the use of automated phone equipment. The company's platform offers various features to support consent-based marketing, including the ability to capture and filter leads from multiple sources, obtain documentation of consent, and enhance lead quality in real time. They also emphasize the importance of scalability, efficiency, and safety in customer acquisition through their platform. ActiveProspect's focus on consent-based marketing aligns with a broader trend in the marketing industry towards greater transparency and respect for consumer preferences. As data privacy regulations continue to evolve, businesses are increasingly required to obtain explicit consent from individuals before contacting them for marketing purposes. Platforms like ActiveProspect's aim to provide the tools necessary to navigate this landscape effectively. It's important to note that while ActiveProspect's platform is designed to support compliance with regulations like the TCPA, the ultimate responsibility for ensuring legal and ethical marketing practices lies with the businesses that use the platform. This means that businesses should still familiarize themselves with relevant regulations and best practices, and use the platform in a manner that aligns with these requirements. In summary, ActiveProspect offers a technology solution for consent-based marketing, with a focus on helping businesses acquire customers in a compliant, transparent, and scalable manner. Their platform's features are designed to support the capture, documentation, and filtering of leads, with an emphasis on obtaining and respecting consumer consent."

• Consent-based marketing platform, Focus on TCPA compliance, Emphasis on lead quality and scalability, Alignment with trends in data privacy and marketing ethics, Ultimate responsibility for legal and ethical marketing practices lies with the businesses using the platform